Can’t Miss Home Services Event!
Spend 3 Days Learning From the Legends
of The Home Service Industry
Can’t Miss Home Services Event!
Spend 3 Days Learning From the
Legends of The Home Service Industry
(Collectively these Rockstars generate over $1.7 Billion in Annual Service Work)
(Collectively these Rockstars generate over
$1.7 Billion in Annual Service Work)
From: Tommy Mello Phoenix, Arizona |
Dear friend,
If you're overwhelmed by the day-to-day chaos of running a home service business…
If you're exhausted from working long hours to put out all the fires…
If you're wondering "What do I do next" when it comes to growing your business…
Here's what I'll say: I've gone through all of that and more.
Here's what happened to me many years back:
I grew A1 Garage Door from $50k in debt to $15M/year revenue… but I was still losing money.
The business was a complete mess. There weren't any standard operating procedures. Things were lying everywhere: inventory, tools, bills… you name it.
So how did I go from bleeding cash at $15M/year… to making a healthy profit at $220M/year?
(And, we're still growing: Inc. Magazine recently recognized my company as one of the fastest-growing companies in America for 6 of the last 7 years!)
Well, I did a lot of things to fix the business, but THIS made the biggest difference…
The Day I Stopped Playing the "Solo Game"
Was the Day I Started Moving Towards Financial Freedom…
I could have worked longer and longer hours… hired more and more people… put out bigger and bigger fires…
Instead, I spent a lot of my time doing ONE thing:
Build relationships with owners who've been where I want to go.
I learned early on in life that success leaves clues — you just need to find where the clues are.
So I went on a mission to learn from the best in the home service industry and beyond…
- I did shop tours to learn what the best businesses in different trades were doing right. That’s how I learned to sell memberships and offer financing to my clients, which massively increased our conversion rate.
- I invested $100,000 in consulting from Al Levi to help me build the manuals for my techs, CSRs, and dispatchers. That helped me regain control of my business.
- I even launched a podcast to pick the brains of top experts once a week. Through the podcast, I got to know people like Craig Smith (CRO of Angi), Terry Nicholson (exec of NYSE-listed home services company), etc.
Out of all the conversations I've had, one conversation stood out the most…
A Trip To A Legendary HVAC Company That
Changed The Future Of My Business
I wouldn't be anywhere close to where I am today…
if I didn't make a trip to visit Ken Goodrich.
After buying Goettl Air Conditioning & Plumbing, Ken helped the company go from losing 3M/year to making $250M a year.
Years back, he allowed me to visit Goettl.
When I got to see his operation, I thought there was a different type of oxygen in the room…
His employees were all friendly. Motivated. Focused. Everyone was working towards the same goal.
And it clicked for me…
The quality of your people determines the quality of your business.
Ken said to me:
"The people are everything. What I figured out is how to build a high-performing team,
have them focused on the big vision of the company, and get them bought into the brand."
That one conversation with Ken — and many conversations with him after, of course — transformed my leadership.
I invested a ton of money into training. I set up performance pay and equity ownership. And most importantly, I started caring a lot more for my employees.
Fast forward to today, we have over 800 employees, and our Glassdoor rating is 4.2 out of 5 (according to Glassdoor, anything above a 4 means that employees are very satisfied!).
The ROI of Learning From The Best?
Easily 100x If Not More!
All the money and time I invested into learning from the best has paid off big time.
It helped me avoid costly mistakes that could have kept my business stuck for years.
It gave me direction when I felt overwhelmed and wasn’t sure what to do next.
It gave me an edge over my competitors, helping my business stay always one step ahead.
And ultimately, it made me achieve financial freedom faster than I could ever imagine.
When Cortec, a PE firm, invested in us, the day the deal closed was the day I had enough money to retire myself and my family.
And the 25 employees who have been with me from Day 1 and have equity? They instantly became millionaires.
Because of my successes, I want to give it back — I want to help you succeed too.
Specifically, I want you to have access to a billion-dollar network of speakers who are going to share their best-kept secrets with you…
Introducing The Freedom Event:
Here's What You Will Experience In Three Days
(Sept 25 - Sept 27)
Introducing The Freedom Event:
Here's What You Will
Experience In Three Days
(Sept 25 - Sept 27)
Home service industry conferences are now a dime a dozen. What makes the Freedom Event different?
Well, the Freedom Event is the only event for home service owners that features so many $10 to $100M owners. The combined success of our speakers is insane:
No other event comes close (trust me, we did our research).
Here's what we understand that most other event organizers don't:
The most direct path to success is to be around the most successful people… so that you can think like them and act like them!
The Freedom Event is created with that ONE goal in mind.
Once you see things through the eyes of the top 1% of home service owners, you will never see business the same way again.
Not only will you feel so much more excited and focused to grow your business, you will also see opportunities that most owners don't.
Whether it's an untapped lead gen channel that gives you high-quality leads… a "bad" market that's actually profitable with the right strategy… or a new technology that instantly cuts down your costs.
In other words?
While you will leave with a list of actionable ideas to grow your home service business, the most valuable thing you will get by attending Freedom is this:
A World-Class Network of Successful Home Service Owners and Experts
I've been to a lot of conferences myself, and here's what I realize:
Most conferences have a few amazing speakers... and that's it. Everyone else? They are good but not great. Which means the ROI of attending isn't really high. (Sorry to be blunt but that's the truth.)
Well, the Freedom Event is the exception to that:
-
We only go with the BEST: My team and I combed through my personal Rolodex to handpick a lineup of leaders and experts — people who are known to be the best in their field of expertise.
-
We balance between home service and other industry experts: Most of the speakers are titans in the home service industry. Plus a few outside-the-box thinkers to spark new ideas and inspiration.
Here are their names…
Leaders
Experts
And it's not just the speaker lineup that's valuable, it's also the quality of attendees that makes the Freedom Event so good.
At Freedom, you'll be connecting with other owners who are just like you: ambitious, driven, and hungry to grow their businesses.
They come from all kinds of trades, for example HVAC, painting, electrical, plumbing, garage doors, pest control, landscaping, and so on.
More importantly, these guys and gals are a different breed, because they understand the difference between…
How would it feel like to be part of a community of home service owners who understand your journey, share your goals, and inspire you to push your limits and become the best version of yourself?
What would that do to your motivation?
How much more driven and disciplined would you become?
How much more growth will you unlock for your business?
And it's not just the speaker lineup that's valuable, it's also the quality of attendees that makes the Freedom Event so good.
At Freedom, you'll be connecting with other owners who are just like you: ambitious, driven, and hungry to grow their businesses.
They come from all kinds of trades, for example HVAC, painting, electrical, plumbing, garage doors, pest control, landscaping, and so on.
More importantly, these guys and gals are a different breed, because they understand the difference between…
How would it feel like to be part of a community of home service owners who understand your journey, share your goals, and inspire you to push your limits and become the best version of yourself?
What would that do to your motivation?
How much more driven and disciplined would you become?
How much more growth will you unlock for your business?
Confirmed Speakers of Freedom 2024
We curated a list of multi-million dollar entrepreneurs to show you
the shortcut for more growth, profitability, and freedom
Tommy Mello
CEO & founder of A1 Garage Door,
host of the Home Service Expert Podcast
Tommy took a garage door business from $50K in debt to $220M in revenue with over 800 employees in 20 states. For 6 of the past 7 years, Inc. Magazine has hailed his company as one of the fastest-growing companies in America.
He’s also the host of the No. 1 podcast in the home service industry and the author of 2 best-selling books for home service owners.
Jocko Willink
Retired US Navy SEAL officer, co-author of the #1 New York Times bestseller Extreme Ownership
During his tenure as a SEAL, Jocko was the commander behind SEAL Team Three’s Task Unit Bruiser (the most highly decorated Special Operations Unit of the Iraq War).
Upon retiring from the Navy, Jocko co-founded Echelon Front, a leadership consulting company, and co-authored the #1 New York Times bestseller, Extreme Ownership.
Keith Mercurio
Founder of Ethical Influence Global, leadership coach
Keith Mercurio has guided over 600 businesses, transforming their leadership teams and creating unprecedented growth.
He has also spoken to nearly 30,000 people on the topics of leadership, influence, sales, and personal development.
Steve Sims
"The real life Wizard of Oz",
author of Bluefishing and Go for Stupid
Do you know anyone who's worked with Sir Elton John or Elon Musk? Or anyone who's sent people down to see the Titanic wreck… or closed museums in Florence for a private dinner party…? Well, you do now.
Dubbed “The Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve Sims is a bestselling author and a top-rated speaker after keynoting at various networks, groups, and associations as well as the Pentagon and Harvard – twice!
Ellen Rohr
COO and co-founder of ZOOM DRAIN Franchise
As a founder of ZOOM DRAIN, Ellen helped grow the franchise to over 60 locations across the nation.
She has also shared what she learned about business planning and financials in four books: Where Did the Money Go, How Much Should I Charge, The Bare Bones Biz Plan, and The Weekend Biz Plan.
Howard Partridge
International business coach
Howard grew up on welfare, started his first business out of his car, transformed it into a multi-million dollar, turnkey enterprise, and went on to own nine successful businesses.
Today, Howard has built the reputation of being a "consultant's consultant", with experts like Tom Ziglar and Dave Ramsey seeking his advice.
Sebastian Jimenez
CEO and Founder of Rilla
Sebastian Jimenez is the CEO and founder of Rilla, the leading speech analytics software for the home improvement industry.
Rilla is revolutionizing the trades with AI-powered ride-alongs, and is featured on the Forbes Cloud 100, the Wealthy Contractor, and the Forbes Next 1000.
Darius Lyvers
COO of F.H Furr
Since joining F.H. Furr Plumbing, Heating, Air Conditioning & Electrical Inc. in 2000, Darius has driven impressive growth, with company revenue soaring from $37 million in 2016 to $180 million in 2023.
Starting as a sales consultant, he ascended to CEO in 2022 after leading the company's sale for the Furr family.
Not only that, we have two special panels for you…
Panel: 10X Leadership
The right leader will bring your business to the next level. When I got Adam Cronenberg (my then COO) on board, we grew from 28 employees to over 200 in 2 years.
To help you build your dream team, I've put together the best leadership panel that I've seen at any home service industry event:
Panel: Tech Mastery
When I invested in Chiirp, an automation company, to help us follow up with leads, we found hundreds of thousands of dollars in missed revenue opportunities.
Technology has been such a huge competitive advantage for us at A1, and that's why I've put together a panel of tech experts…
PLUS! When You Reserve Your
Freedom 2024 Ticket Today...
You'll Receive These Early-Bird BONUSES:
-
Discount! Get $400 off on the ELITE or VIP tickets, or a 10% discount on the Standard ticket.
-
FREE! Previous Freedom 2023 Recordings - Videos from every single speaker from last
year’s event ($1,297 Value) -
FREE!Previous Phoenix Freedom Regional 2024 Recordings - Videos from all 4 workshops we did in Phonex: Performance Pay, Sales Training, Strategic Planning, and Marketing Systems ($497 value)
-
FREE!Ticket for the online Performance Pay Workshop - You’ll be invited to join my COO, Jim Leslie, in an online workshop where he’ll show you how to implement performance pay ($297 value)
-
FREE!Virtual shop tour of my $220M Garage Door company to show you the operations behind a multi-million dollar home service company ($197 value)
-
(NOT AVAILABLE ANYMORE)Time Management Course from Al Levi - An entire course from my mentor Al Levi, who helped me build the systems and processes of my $220M garage door business ($297 Value)
Door closing in...
new website functionality!
Only available until June 3rd
STANDARD
$1495
The essential parts of Freedom without all the frills.
Access to all keynote speeches
Access to all conference sessions
Access to meals
Access to premium vendors
Wednesday cocktail networking
VIP
$3995
Meet the speakers off-stage
and build relationships with them.
Everything in Standard, plus:
Skip the lines with our concierge service
VIP Lounge - private networking
with speakers and other VIPs
VIP dinner (plus afterparty with celebrity guest entertainment)
Get ushered directly to your seats in the front of the room
Signed copy of Jocko Willink's book
VIP ELITE
$6795
Upgraded VIP: meet with Jocko,
free hotel room, and better seats.
Everything in VIP, plus:
Meet & Greet with Jocko Willink
Complimentary hotel room
(nights of September 25-26)
ELITE seating and swag
(be in the front rows)
STANDARD
$1495
The essential parts of Freedom without
paying for anything extra.
Access to all keynote speeches
Access to all conference sessions
Access to meals
Access to premium vendors
Wednesday cocktail networking
VIP
$3995
Meet the speakers off-stage
and build relationships with them.
Everything in Standard, plus:
Priority registration
VIP Lounge - private networking
with speakers and other VIPs
VIP dinner (plus afterparty with celebrity)
VIP seating and swag
Signed copy of Jocko Willink's book
VIP ELITE
$6795
Upgraded VIP: meet with Jocko,
free hotel room, and better seats.
Everything in VIP, plus:
Meet & Greet with Jocko Willink
Complimentary hotel room
(nights of September 25-26)
ELITE seating and swag (be in the front rows)
ELITE
$6795 $6390
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ELITE Swag
VIP Lounge Access
VIP Dinner Event Access
ELITE Seating
Signed Copy of Jocko Willink's Book
Meet n Greet with Jocko Willink
Hotel Room Included for the nights of September 25-26 (standard guest room)
ULTRA Swag
ULTRA Seating (stagefront recliners)
ULTRA Exclusive Lunch w/ Tommy
VIP
$3995 $3590
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social
Networking
Expedited Registration
VIP Swag
VIP Lounge Access
VIP Dinner Event Access
VIP Seating
Signed Copy of Jocko Willink's Book
Meet n Greet with Jocko Willink
Hotel Room Included
(standard guest room)
ULTRA Swag
ULTRA Seating (stagefront recliners)
ULTRA Exclusive Lunch w/ Tommy
STANDARD
$1495 $1340
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
VIP Swag
VIP Lounge Access
VIP Dinner Event Access
VIP Seating
Signed Copy of Jocko Willink's Book
Meet n Greet with Jocko Willink
Hotel Room Included
(standard guest room)
ULTRA Swag
ULTRA Seating (stagefront recliners)
ULTRA Exclusive Lunch w/ Tommy
ULTRA
$9995
ONLY 8 LEFT
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ULTRA Swag
VIP Lounge Access
VIP Dinner Event Access
ULTRA Seating (stagefront recliners)
Meet n Greet with Jocko Willink
Signed Copy of Jocko Willink's Book
Hotel Room Included
(upgraded guest room)
ULTRA Exclusive Lunch w/ Tommy
ELITE
$6795
$5995
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ELITE Swag
VIP Lounge Access
VIP Dinner Event Access
ELITE Seating
Meet n Greet with Jocko Willink
Hotel Room Included
(standard guest room)
VIP
$3995
$3195
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
VIP Swag
VIP Lounge Access
VIP Dinner Event Access
VIP Seating
Signed Copy of Jocko Willink's Book
STANDARD
$1495
$1195
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
ULTRA
$9995
ONLY 8 LEFT
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ULTRA Swag
VIP Lounge Access
VIP Dinner Event Access
ULTRA Seating (stagefront recliners)
Meet n Greet with Jocko Willink
Signed Copy of Jocko Willink's Book
Hotel Room Included
(upgraded guest room)
ULTRA Exclusive Lunch w/ Tommy
ELITE
$6795
$5995
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ELITE Swag
VIP Lounge Access
VIP Dinner Event Access
ELITE Seating
Meet n Greet with Jocko Willink
Hotel Room Included
(standard guest room)
VIP
$3995
$3195
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
VIP Swag
VIP Lounge Access
VIP Dinner Event Access
VIP Seating
Signed Copy of Jocko Willink's Book
STANDARD
$1495
$1195
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Only available until August 5
Only available until June 3rd
ULTRA
$9995
ONLY 5 LEFT
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ULTRA Swag
VIP Lounge Access
VIP Dinner Event Access
ULTRA Seating (stagefront recliners)
Meet n Greet with Jocko Willink
Signed Copy of Jocko Willink's Book
Hotel Room Included for the nights of September 24-25-26 (upgraded guest room)
ULTRA Exclusive Lunch w/ Tommy
ELITE
$6795 $6390
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ELITE Swag
VIP Lounge Access
VIP Dinner Event Access
ELITE Seating
Signed Copy of Jocko Willink's Book
Meet n Greet with Jocko Willink
Hotel Room Included for the nights of September 25-26 (standard guest room)
ULTRA Swag
ULTRA Seating (stagefront recliners)
ULTRA Exclusive Lunch w/ Tommy
VIP
$3995 $3590
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social
Networking
Expedited Registration
VIP Swag
VIP Lounge Access
VIP Dinner Event Access
VIP Seating
Signed Copy of Jocko Willink's Book
Meet n Greet with Jocko Willink
Hotel Room Included
(standard guest room)
ULTRA Swag
ULTRA Seating (stagefront recliners)
ULTRA Exclusive Lunch w/ Tommy
STANDARD
$1495 $1340
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
VIP Swag
VIP Lounge Access
VIP Dinner Event Access
VIP Seating
Signed Copy of Jocko Willink's Book
Meet n Greet with Jocko Willink
Hotel Room Included
(standard guest room)
ULTRA Swag
ULTRA Seating (stagefront recliners)
ULTRA Exclusive Lunch w/ Tommy
ULTRA
$9995
ONLY 8 LEFT
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ULTRA Swag
VIP Lounge Access
VIP Dinner Event Access
ULTRA Seating (stagefront recliners)
Meet n Greet with Jocko Willink
Signed Copy of Jocko Willink's Book
Hotel Room Included
(upgraded guest room)
ULTRA Exclusive Lunch w/ Tommy
ELITE
$6795
$5995
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ELITE Swag
VIP Lounge Access
VIP Dinner Event Access
ELITE Seating
Meet n Greet with Jocko Willink
Hotel Room Included
(standard guest room)
VIP
$3995
$3195
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
VIP Swag
VIP Lounge Access
VIP Dinner Event Access
VIP Seating
Signed Copy of Jocko Willink's Book
STANDARD
$1495
$1195
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
ULTRA
$9995
ONLY 8 LEFT
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ULTRA Swag
VIP Lounge Access
VIP Dinner Event Access
ULTRA Seating (stagefront recliners)
Meet n Greet with Jocko Willink
Signed Copy of Jocko Willink's Book
Hotel Room Included
(upgraded guest room)
ULTRA Exclusive Lunch w/ Tommy
ELITE
$6795
$5995
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ELITE Swag
VIP Lounge Access
VIP Dinner Event Access
ELITE Seating
Meet n Greet with Jocko Willink
Hotel Room Included
(standard guest room)
VIP
$3995
$3195
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
VIP Swag
VIP Lounge Access
VIP Dinner Event Access
VIP Seating
Signed Copy of Jocko Willink's Book
STANDARD
$1495
$1195
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Only available until August 5
Only available until June 3rd
ULTRA
$9995
ONLY 5 LEFT
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ULTRA Swag
VIP Lounge Access
VIP Dinner Event Access
ULTRA Seating (stagefront recliners)
Meet n Greet with Jocko Willink
Signed Copy of Jocko Willink's Book
Hotel Room Included for the nights of September 24-25-26 (upgraded guest room)
ULTRA Exclusive Lunch w/ Tommy
ELITE
$6795
$6390
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ELITE Swag
VIP Lounge Access
VIP Dinner Event Access
ELITE Seating
Signed Copy of Jocko Willink's Book
Meet n Greet with Jocko Willink
Hotel Room Included for the nights of September 25-26 (standard guest room)
ULTRA Swag
ULTRA Seating (stagefront recliners)
ULTRA Exclusive Lunch w/ Tommy
VIP
$3995
$3590
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social
Networking
Expedited Registration
VIP Swag
VIP Lounge Access
VIP Dinner Event Access
VIP Seating
Signed Copy of Jocko Willink's Book
Meet n Greet with Jocko Willink
Hotel Room Included
(standard guest room)
ULTRA Swag
ULTRA Seating (stagefront recliners)
ULTRA Exclusive Lunch w/ Tommy
STANDARD
$1495
$1340
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
VIP Swag
VIP Lounge Access
VIP Dinner Event Access
VIP Seating
Signed Copy of Jocko Willink's Book
Meet n Greet with Jocko Willink
Hotel Room Included
(standard guest room)
ULTRA Swag
ULTRA Seating (stagefront recliners)
ULTRA Exclusive Lunch w/ Tommy
ULTRA
$9995
ONLY 8 LEFT
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ULTRA Swag
VIP Lounge Access
VIP Dinner Event Access
ULTRA Seating (stagefront recliners)
Meet n Greet with Jocko Willink
Signed Copy of Jocko Willink's Book
Hotel Room Included
(upgraded guest room)
ULTRA Exclusive Lunch w/ Tommy
ELITE
$6795
$5995
2 Day Access to all General Sessions
Access to General Session Meals
Access to Premium Vendors
Wednesday Cocktail Social Networking
Expedited Registration
ELITE Swag
VIP Lounge Access
VIP Dinner Event Access
ELITE Seating
Meet n Greet with Jocko Willink
Hotel Room Included
(standard guest room)