2025 Growth Bootcamp
2025 Growth Bootcamp
From “WTF Do I Do Next?” to $10M
— One Project at a Time
From “WTF Do I Do Next?” to $10M — One Project at a Time
Led by Jim Leslie, the man behind
A1 Garage Door’s growth from $50M to $220M:
Busy running in circles with a million things to do… but still STUCK at the same revenue??
Here's how to get a clear path to $10M:
From the desk of Tommy Mello - Nashville, TN
Have you ever felt stuck in a loop of endless tasks… endless problems… with painfully little growth to show for it?
You chase more leads but lack the techs to handle them… so you focus on hiring, only to need more money to pay the new guys.
So you're back to square one, chasing leads again.
And round and round you go…
plugging holes and putting out fires, while asking yourself, "How do I stop running in circles and actually grow my business?"
Sound familiar?
Good news: there is a way out of the chaos and busy work…
I know.
I’ve been there too!
I was all over the place — calls, interviews, marketing, training — and none of it was moving the business forward.
And what’s worse?
Every “fix” I tried created a new, expensive mess.
Every day there was a new fire to put out… Often times literally!
I changed the CSR script to boost booking rates… and calls dropped!
We lost thousands of dollars in missed appointments.
I reorganized the warehouse to speed up jobs… but techs couldn’t find anything.
We wasted hours and hours of valuable time every single day.
I spent a fortune on a new app to track jobs… and nobody used it right.
It just slowed us down.
I thought I was solving problems, but I was just creating chaos — and paying for it with my time, money, and sanity.
I’d chase one idea… then another… then another.
In Fact, it got SO BAD, Al Levi Almost Refused to Mentor Me…
"I'm sick of your ideas, Tommy."
I was stunned.
Al said:
“You’re addicted to new ideas and it’s killing your business. If you don’t start implementing the right things in the right order — I’m out.”
Why?
Because I couldn’t tell the difference between busy work and work that actually made us money.
That’s when Al gave me the exercise that changed everything.
He had me dump every idea I had onto paper — marketing, hiring, training, sales, operations — no filter.
So grateful for Al!
He gave me his own checklist of projects he used to build a $10M+ home service business…
Then, using his experience, we narrowed it down:
STEP 1:
We picked the top 100 projects — strategies that would fix the chaos and grow the business over the next 3 years.
STEP 2:
We picked the 30 projects that would give us the best shot at hitting our revenue and profit goals for the year.
STEP 3:
We picked the top 5 projects — the most profitable projects I needed to focus on that month.
That was the first version of my Master Project List.
And it changed everything.
With that list in hand, I finally knew what I had to do to escape the chaos.
I hit $20M… then $30M… $40M… and $50M.
Now, once we hit $50M, new problems started showing up.
That’s when Jim Leslie — Al Levi’s protégé and my former CMO/CTO — stepped in.
Every quarter, he’d look at where we were stuck… and then he'd move the most profitable projects to the top of the list.
That’s what got us to $100M… then $150M… and eventually $220M.
From a cramped office in 2017 to a fleet of trucks spanning across 54 markets.
Jim doubled A1’s growth twice — and now he’s bringing the process that made it happen to you.
At the Growth Bootcamp, you’re not walking away with more things to do…
Jim’s gonna help you figure out what’s really keeping you stuck — like a lack of leads or techs skipping steps — and help you build a Master Project List with the exact projects to fix those problems FAST.
You’ll leave knowing exactly what to work on, and in what order, to get to $10M and beyond — without guessing or busy work.
Introducing the 2025 Growth Bootcamp
For one full day, you’ll work with Jim Leslie, the guy who helped me grow from $50M to $220M. He’ll help you create a Master Project List to turn your vision into a $10M+ home service business.
You’ll follow the same proven blueprint that has driven predictable growth for us AND hundreds of Home Service Freedom members across trades like HVAC, plumbing, electrical, roofing, and garage doors.
Why is having a Master Project List so important? Because it fixes the REAL problem:
It’s not that you’re not working hard…
It’s that you’re bouncing from one fire to another — with no clear way to tell what’s actually going to make you money.
So, at the 2025 Growth Bootcamp, you’ll get a step-by-step Master Project List that shows exactly how to get to $10M one project at a time.
Here’s what some of those projects looked like for us — and the impact they made:
Stopped Losing Thousands After Hours by Extending CSR Coverage (Instant ROI!)
Let’s say you got two leads between 6 and 8PM, and each cost $120 to generate. That’s $240 down the drain if no one picked up. Multiply that by 5 days a week? That's a $4,800 loss!
Instead of outsourcing to a third-party service with low booking rates, we started offering our best CSRs $25 per booked call after hours.
It paid for itself immediately — and now we’re keeping more of the leads we already paid for.
2Xed Average Ticket With A Speech Analytics Tool (IN One Month)
We rolled out Rillavoice, a speech analytics tool that helps techs improve how they communicate on the job.
Within a month, several of our techs doubled their average ticket — just by listening to what top performers were doing differently.
Added Millions in Revenue by Rolling Out CSR Performance Pay (In A Few Months)
We introduced performance pay for CSRs. At first, we were spending about 10% more. But our booking rate shot up — from around 70% to over 90%.
With the call volume we were handling, that one change added millions. I remember thinking: “Holy shit. This is the best investment I’ve ever made.”
Drove $10M in Revenue With Stickers (In One Year)
Most companies chase expensive leads. We focused on what was right in front of us. By placing and tracking service stickers strategically, we pulled in $10 million in revenue in one year.
If we’d bought those same leads from Google, it would’ve cost us $3.5 million more in ad spend.
Some of these projects paid off instantly.
Others saved us hundreds of thousands within a month.
And a few added millions over the course of a year!
The bottom line is:
When you’re working on the right stuff, in the right order, growth doesn’t take years of hard work. You'll get faster wins, you'll waste less time, and you'll see more profit in your bank account every month
Who Is This For?
While we love working with owners from all trades, this event is best for you if you check the following boxes:
You are from residential home service trades like HVAC, roofing, plumbing, electrical, and garage doors.
You are out of the truck, meaning you have a few employees and you're not personally handling every job or call.
You're growth-minded, and you're ready to adopt proven systems.
What You’ll Walk Away With
This bootcamp will help you tackle the biggest roadblocks holding your business back from explosive growth, like physical bottlenecks (disorganized warehouses, overwhelmed systems), overwhelm (endless ideas without clarity), and team problems (techs and CSRs not executing as they should) — while removing all the busy work off your plate...
You’ll learn:
How to Zero In On The Tasks That Deliver More Profit With Less Work
Whether it’s dialing in your hiring process, tightening call scripts, or fixing operations, you’ll discover what’ll create real growth for your business. Every step you take will drive results. More profit. More growth. More control.
How to Build Your Master Project List To Lay Out A Step-By-Step Path To $10M
You’ll walk away with a clear, step-by-step plan that shows exactly what to tackle first, second, third, and so on —based on what’s costing you the most right now. Instead of getting distracted by random tasks, the projects are lined up in the right order — so each one moves you closer to $10M, faster.
How to Delegate Day-To-Day Work To Your Team So You Can Focus on Scaling Without Babysitting
Watch your team execute perfectly without endless check-ins, handholding, or babysitting. Your CSRs will know exactly how to handle calls, and your techs will follow your SOPs because your Master Project List will lay out the processes and training they need.
How To Find the Systems That Will Grow YOUR Company
You’ll learn about the systems designed by my Home Service Freedom team to help businesses like yours scale to $5M, $10M, and beyond.
Whether it’s a staffing system to bring in top talent, a marketing system that consistently generates high-quality leads, a sales system that boosts conversion and average ticket, or an operations system that keeps your biz running smoothly even while you're away, this event has you covered.
By the end of the bootcamp, you’ll have a bulletproof Master Project List to grow your business faster, with less stress and more profit.
Agenda: May 5, 2025
- 7 - 8 AM: Registration, Breakfast
- 8 AM - 12 PM: Session
- 12 - 1:30 PM: Lunch
- 1:30 - 4:30 PM: Session
Jim Leslie,
Former CTO/CMO
at A1 Garage Door
Meet Your Host: Jim Leslie
Jim Leslie isn’t a coach or guru — he’s a proven leader. As A1 Garage Door’s former COO/CTO, he helped scale the company from $50M to $220M, managing a $24M+ marketing budget, leading acquisitions, and building systems that drove massive growth.
He’s also turned a $3M manufacturing company into a $20M profit machine and holds equity in five other businesses.
Now, as Al Levi’s protégé and a Home Service Freedom expert, Jim shares the same strategies that fueled A1’s success with home service companies nationwide.
What Contractors Say After a Day With Jim
Figuring out the right projects — and what to stop wasting time on — has made a huge difference for past event attendees:
Here’s what they’ve said:
“In the workshops that we had with Jim we talked about working backwards. Having that master list of: What does my goal look like? What do I need to be working on first? - it’s fantastic.”
Justin Davis,
owner of Epic SprayFoam
"The investment is 10x as soon as you sign up. The amount of information… the way it’s presented… they build a path for you to make it easy to execute and implement!!"
Brian Leblanc,
owner of On Duty Chimney Service
“All the pieces of the puzzle are here. So when you get home all you need to do is put the puzzle together. And you'll be successful!”
Alan Pez Pezza,
owner of Pezza Landscape
“We want to double this year. We want to grow to 6M this year. I feel like this can be a 20M to 30M company in 3 or 4 years!!"
Brad Halfordy,
owner of Duraseal
Here's what other Home Service Freedom event attendees have to say:
Only 60 spots, and they’re filling up fast…
Due to venue capacity, we only have 60 seats available, which means you can get all the attention you need from Jim to help create your Master Project List.
And by the way, if you hired Jim for just one hour, it would cost you thousands — and it would STILL be worth it.
Because Jim isn't just the ex-CMO at A1…
He also owns equity in 5 businesses…
He turned a struggling $3M manufacturing company into a $20M profit machine...
He’s my personal marketing consultant…
He’s offering regular office hours for Home Service Freedom members (including our VIP members who pay tens of thousands of dollars)…
He even sits on the board of directors of a home service PE firm!
But at this bootcamp, you’ll get to learn from him for a full day… for less than a new set of work boots.
For $497 $247 (50% off today), you’ll walk away with a Master Project List that turns your vision into $10M.
But if you miss this, your year will probably end like it started… I mean, listen — it’s already Q2:
If you’re still stuck like you were last year — putting out fires, chasing half-baked ideas, juggling a dozen priorities — then you already know how the rest of the year’s gonna go.
Another year where you “tried everything” but your revenue still stayed stuck...
Another year of half-finished projects that chewed up months with nothing to show for it.
Another year of missing family dinners, the kids’ soccer games, school performances, and weekend hangouts — because you were stuck trying to “figure it all out” on your own…
That’s what happens if you keep moving without a clear plan.
Or…
You can sit down with Jim and build your Master Project List.
You’ll leave the Growth Bootcamp knowing exactly what to focus on to hit $10M — and what to stop wasting time on.
In a month, you’ll knock out your top five projects, which means:
The phones will start ringing more consistently.
The team will stop bothering you with every little fire they can put out on their own.
And you’ll already have made 10X what you spent on the bootcamp — just like countless Home Service Freedom members who’ve seen results from their Master Project Lists.
And by the end of the year?
You’ll pull up the numbers — and for once, you won't be bracing for bad news.
You’ll stare at the screen, double-check the math…
and realize you passed your revenue and profit goals two weeks ago.
So what’s it gonna be?
Another year stuck in the same loop?
Or the year you finally break out?
The choice is yours.
Remember: spots are limited, Jim’s only in Nashville for one day, and he won’t be back anytime soon…
Event Venue
Gaylord Opryland Resort & Convention Center
2800 Opryland Drive, Nashville, TN 37214
We’re hosting the bootcamp at The Gaylord — not just because it’s beautiful, but because it gives you the space to step out of the day-to-day chaos and finally focus on your business.
If you're from around here, you know the drill: easy parking, great food options, plenty of room to breathe, and a Starbucks right downstairs if you need a reset between sessions.
More importantly, you’ll sit down with Jim, figure out exactly what’s holding your business back, and walk out with a Master Project List that gets you to $10M and beyond — without the guesswork, busywork, or burnout.
